Network 1 has concentrated on making Sports content a unique selling proposition for television networks. Network 1 Sports is extremely proficient in covering Cricket, Hockey , Athletics, Soccer, Tennis, Car Racing and has access to some of
the biggest names in different fields right from the top stars to officials who run the business of sport. Using its enormous expertise the team has covered world events like the Olympics in the last decade, World Cup Soccer, last 6 Hockey World Cups, last 10 Azlan Shah hockey tournaments, Cricket World Cup 2003, several Cricket Test series, Davis Cup tournaments and virtually all domestic Indian events. This lends huge credibility and professionalism to the coverage.
Network 1 Sports is catering to television networks and multiple delivery platforms in India and South Asia by providing premium content. The highly experienced team manages the entire functioning of the Sports syndicate and has excellent know-how in sports programming, sports news, coverage of major events and new media content production. It knows that Sports content is one of the most effective way to reach a specific target because just as every product has got its target of consumers, every sport has got its target of fans, viewers and followers. So television networks need to select among all the different sports the one which gets the highest number of people in target.
Marketing of Sports content stems from imagination and creativity but results are achieved only through good planning and perfect implementation. It is here that Network 1 plays a major role by helping networks get content that they can leverage for overall branding
of the network and find ways to monetize it. Backed by an impeccable track record in the Sports genre, Network 1 is perfectly positioned to offer value added proposals to television networks and new media platforms that would benefit immensely through such an alliance.
